1. Outrage emerged in France over the weekend when shoppers discovered jewelry labeled "style esclave" (which translates to "slave style") on Mango's website.
A petition posted to Change.org demanded that Mango remove the jewelry line and issue a public apology. As of Monday morning the petition had accrued 5,100 signatures and counting.
3. Mango apologized on Twitter.
MANGO @ Mango Follow@deejaydie94Nous regrettons l'erreur de traduction. Les services correspondants sont prévenus et effectueront la correction immédiatement.
- Reply
- Retweet
- Favorite
The tweet says that Mango regrets the "translation error" and that a correction to the online copy will be made immediately. The word "esclava" in Spanish can translate to "bracelet" or "chain," in addition to "slave." Mango is a Spanish retailer.
5. The word "slave" did not appear on the U.S. site as of Monday morning.
6. It's also been removed from the French site.
7. But #BoycottonsMango (translation: boycott Mango) is still trending on Twitter.
Boy From Paris @ shavesp FollowA mon epoque Twitter se mobilisait vite contre ces conneries alors #BoycottonsMango car on rit pas avec l'esclavage mamzellemag.com/index.php?optiâ¦
04 Mar 2013
- Reply
- Retweet
- Favorite
#Team243 @ LaTeam243 Follow#BoycottonsMango
04 Mar 2013
- Reply
- Retweet
- Favorite
LA Mona' Béa @ BeyWee Follow#BoycottonsMango pour manque de respect envers nos martyrs! @LaTeamAfrique
04 Mar 2013
- Reply
- Retweet
- Favorite
#TeamAfrique © @ LaTeamAfrique Follow#Mango parle d'erreur de traduction. Ici la preuve que c'faux. Et le seum des internautes avec le HT #BoycottonsMango TeamAfrique.unblog.fr/?p=818
04 Mar 2013
- Reply
- Retweet
- Favorite
Alana Parizian @ Alanakobitch Follow#BoycottonsMango
04 Mar 2013
- Reply
- Retweet
- Favorite
Mike @ Miky_Rob FollowBoycott Mango ... 20minutes.fr/web/1111611-bi⦠.... #FuckRacism #BoycottMango
04 Mar 2013
- Reply
- Retweet
- Favorite
The outrage hasn't picked up too much in the states yet, though it's only Monday so that could change.
Gugu Carter-Knowles @ GugsM FollowWhen we're ready, can we discuss the fact that Mango has released a range of necklaces called "slave style"? Thanks. ow.ly/i/1Ct4P
04 Mar 2013
- Reply
- Retweet
- Favorite
Katya Yefimova @ juniper_twigs FollowOwn up to marketing fail, Mango: Retailer says "slave fashion" was translation error aje.me/Y8PT7u via @AJEnglish
04 Mar 2013
- Reply
- Retweet
- Favorite
Change.org @ Change FollowRetailer @Mango is facing criticism for "slave style" necklaces: stream.aljazeera.com/story/20130304⦠Petition: chn.ge/103DF7l #BijouxStyleEsclave
04 Mar 2013
- Reply
- Retweet
- Favorite
Visit the source: http://www.buzzfeed.com/amyodell/slave-style-jewelry-prompts-mango-boycott-campaign-in-france
Article author: amyodell
No comments:
Post a Comment