Monday 4 March 2013

Mango Sells "Slave Style" Jewelry In France

1. Outrage emerged in France over the weekend when shoppers discovered jewelry labeled "style esclave" (which translates to "slave style") on Mango's website.

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A petition posted to Change.org demanded that Mango remove the jewelry line and issue a public apology. As of Monday morning the petition had accrued 5,100 signatures and counting.

3. Mango apologized on Twitter.

MANGO @ Mango Follow

@deejaydie94Nous regrettons l'erreur de traduction. Les services correspondants sont prévenus et effectueront la correction immédiatement.

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The tweet says that Mango regrets the "translation error" and that a correction to the online copy will be made immediately. The word "esclava" in Spanish can translate to "bracelet" or "chain," in addition to "slave." Mango is a Spanish retailer.

5. The word "slave" did not appear on the U.S. site as of Monday morning.

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6. It's also been removed from the French site.

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7. But #BoycottonsMango (translation: boycott Mango) is still trending on Twitter.

Boy From Paris @ shavesp Follow

A mon epoque Twitter se mobilisait vite contre ces conneries alors #BoycottonsMango car on rit pas avec l'esclavage mamzellemag.com/index.php?opti…

04 Mar 2013
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#Team243 @ LaTeam243 Follow

#BoycottonsMango

04 Mar 2013
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LA Mona' Béa @ BeyWee Follow

#BoycottonsMango pour manque de respect envers nos martyrs! @LaTeamAfrique

04 Mar 2013
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#TeamAfrique © @ LaTeamAfrique Follow

#Mango parle d'erreur de traduction. Ici la preuve que c'faux. Et le seum des internautes avec le HT #BoycottonsMango TeamAfrique.unblog.fr/?p=818

04 Mar 2013
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Alana Parizian @ Alanakobitch Follow

#BoycottonsMango

04 Mar 2013
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Mike @ Miky_Rob Follow

Boycott Mango ... 20minutes.fr/web/1111611-bi… .... #FuckRacism #BoycottMango

04 Mar 2013
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The outrage hasn't picked up too much in the states yet, though it's only Monday so that could change.

Gugu Carter-Knowles @ GugsM Follow

When we're ready, can we discuss the fact that Mango has released a range of necklaces called "slave style"? Thanks. ow.ly/i/1Ct4P

04 Mar 2013
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Katya Yefimova @ juniper_twigs Follow

Own up to marketing fail, Mango: Retailer says "slave fashion" was translation error aje.me/Y8PT7u via @AJEnglish

04 Mar 2013
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Change.org @ Change Follow

Retailer @Mango is facing criticism for "slave style" necklaces: stream.aljazeera.com/story/20130304… Petition: chn.ge/103DF7l #BijouxStyleEsclave

04 Mar 2013
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Visit the source: http://www.buzzfeed.com/amyodell/slave-style-jewelry-prompts-mango-boycott-campaign-in-france
Article author: amyodell

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