Justin Bieber has landed himself another trophy, but this time it's not from Billboard, the American Music Awards, or even the Teen Choice Awards. It actually has nothing to do with his music career. Rather, Selena Gomez's boyfriend won the coveted prize for best perfume, as his highly sought-after Someday scent just earned the status of Women's Wear Daily's Fragrance of the Year.
According to WWD, via Coco Perez, the pop sensation's signature spritz has not only been a true record-breaker and money-maker, shattering the competition in the celebrity scent category, it also has something else that makes it special. "Bieber and his licensee, Give Back Brands, came up with a business plan that proved irresistible to buyers: The proceeds of Someday were earmarked for a variety of charities, making the fragrance a guilt-free indulgence during a period when consumers were still wary about spending on luxuries," confirmed the report.
Of course, Justin Bieber could be considered quite the role model and has always been one to focus on ways he can support charitable initiatives, especially educational organizations like Pencils of Promise, which builds schools in developing countries and empowers the young leaders of tomorrow. Not only is Someday making plenty of young girls swoon as they get to wear a whiff from their favorite, heart-throb singer, the perfume is also making an impact by helping others through its skyrocketing sales.
Justin Bieber seemed pretty excited about the news, too, and didn't forget to acknowledge his Beliebers who were responsible for Someday's success story. Hollywood Life reports that he Tweeted a photo of his new sleek, glass trophy and said, "Someday was just named 'Fragrance of the Year' - thank you all for your support. u r raising a lot of charity!"
It looks like Selena Gomez has big shoes to fill when she bottles her own eponymous fragrance, which is set for release next year. While details are still in process, Gomez is working the fan angle, just like Justin Bieber. She has invited her fans to vote on the top notes of the scent, which will be no doubt be romantic and sophisticated with a youthful, fun edge. In fact, Gomez recently shot part of her fragrance campaign and it involved a tank of water and a flowy gown. But will her scent be able to bring enough buzz to beat (or at least match) Justin Bieber's Someday and score its own prize?
No comments:
Post a Comment