Watch: Justin Bieber’s music video for Santa Claus is Coming to Town

Justin Tweeted:

the album is #1 and here is the newest video Santa Claus is COmin To Town..as promised. - http://youtu.be/MB3TCiA1rgI

Justin Bieber is Santa’s Little Helper in his new video for Santa Claus Is Coming to Town, and it’s the part he was born to play! Just like ol’ Kris Kringle, after all, Biebz has the phenomenal ability to bring wonder and joy to the hearts of the very young. Also, the kid looks like an elf.

And in his new video, Bieber could pass for one famous imp in particular. Remember Hermey from Rudolph the Red-Nosed Reindeer? Somebody investigate those claims Biebz is from Stratford, not the North Pole. These two were separated at birth. How else to account for the pop star’s new makeover — as a cuter than usual animated Christmas character?

Bieber inserts himself into classic Christmas special Santa Claus is Comin’ to Town — the 1970 Rankin Bass fairy-tale that’s become as much of a beloved holiday tradition as Bieber Christmas-wishes his new album Under the Mistletoe will some day be.

Still, the sight of watching an “Animagic” Bieber frolic with Kris Kringle and Topper the Penguin has a certain traditional charm that melismatic duets with ’90s R&B stars just can’t share. He dances with Christmas-y whatsits! He makes kids — and lady-reindeer — swoon! He watches kids sleep! (Just like Santa — and a certain Twilight vampire very popular with his key audience!) He even jams with Kris Kringle and Topper during the song’s Jackson 5-referencing break-down. (Kris Kringle happens to bear a certain resemblance to another renowned cartoon character at this point — Poochie — though we’ll let it slide since we’re feeling the spirit of Christmas, or something.)

And if that’s not enough for you, Bieber filmed a second version of the video, which will run before screenings of new holiday flick Arthur Christmas, out Nov. 23. That clip, however, is live action — all the better to show off the kid’s natural elfin endowments.

Under the Mistletoe is available now, and as the pop star reminded his 14 million+ followers on Twitter while sharing a link to the new Santa Claus vid, it’s No. 1 on the Billboard 200 this week.